So called "CAN SPAM" law act of 2003/2004 clearly identifies what is SPAM and what is not , at least in USA. Email marketer should provide an ability to unsubscribe, identify themselves and make clear subjects. Other than that the Email Marketing is perfectly legal.

   However the reality of Bulk Email Marketing is much more harsh. Your ISP and Web Hosting provider will disconnect You and will shot down your web site after first complains by some bored users even if your message was perfectly legal. 

Bulk mail and email marketing can be an effective way to communicate with your customers, increase sales and improve customer service. You must however be aware that there is a great difference between a bulk mail campaign to your customers, or people that have requested information from you or bought products, and SPAM. Unsolicited Bulk Email, or UBE, is Internet mail  that is sent to a group of recipients who have not requested it. A mail recipient may have at one time asked a sender for bulk email, but then later asked that sender not to send any more email or otherwise not have indicated a desire for such additional mail; hence any bulk email sent after that request was received is also UBE.

XFunction.com encourages all of our customers to comply with the new USA federal law that went into effect on January 1, 2004 referred to as the "Can Spam" law. If you follow a few simple guidelines (listed below), it is actually very easy to comply with this new law. This law supercedes all state and local laws regarding "spam" (unsolicited bulk email), and simply provides guidelines to prevent fraud and deception, and to enforce the honoring of "remove requests" (requests to have an email address removed from a mailing list).

This new law does not make bulk email illegal - in fact, many anti-spam organizations have complained that it actually legalizes unsolicited bulk email and will not curb the spam problem at all. Our products are guaranteed 100% compliant with the new USA federal "Can Spam" law that went into effect on January 1, 2004.

This new law is primarily designed to combat fraud and enforce the honoring of remove requests, and does not prohibit anyone from sending bulk email. As a matter of fact, many anti-spam organizations have complained that it actually legalizes unsolicited bulk email. However, there is a right way and a wrong way to conduct a bulk email campaign.

The software programs and free resources on this website will equip you with the tools and knowledge you will need to succeed with email marketing - legally. If you have a computer, an Internet connection, and a willingness to learn, you can begin getting the same results for your business or organization that the big Fortune 500 online companies are getting from bulk email marketing.

You just have to do it according to the rules. A few of our customers have called and asked if the new USA federal "Can Spam" law has outlawed bulk email marketing. The answer is "no". It simply provides a new set of guidelines to combat fraud and other deceptive practices such as using fraudulent or deceptive subject lines, forged return email addresses, hijacked mail server relays, and requiring that the bulk emailer provides a valid unsubscribe option.

Our software programs are actually designed to help you comply with this new law. For example, our unique Opt Out manager software program automatically processes your remove requests, sparing you the time-consuming process of manually removing them one by one from your email address lists. After Opt Out manager receives your remove requests, you simply load the opt-out lists that it creates into FEDE to remove the unsubscribers from your lists.

The software programs and resources available on this website promote the use of responsible bulk email marketing. We encourage you to use these resources to conduct a bulk email campaign that complies with the new "Can Spam" law. Here are a few recommendations to make sure you are in compliance with the law:

Our software programs are designed to help you comply with this new law. For example, our unique Opt Out Manager  software program automatically processes your remove requests, sparing you the time-consuming process of manually removing them one by one from your email address lists.