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"TrueMatch software is one of the market leaders in data duplication identification. TrueData International has developed complex algorithms and extensive data transformation libraries to identify potential matches. TrueMatch uses Phonetic Rules to find similar sounding names such as Leigh and Lee.. Soundex technology is unable to identify these records as potential matches. TrueMatch also has an extensive Data Transformation Library. This enables the software to know that Robert can be shortened to Bob, William to Bill etc. This increases the ability to identify potential matches such Mr Anthony Dickson esq. and Tony Dixon. The software can also use an initial function that can be used to identify the potential match of B.T., B T, and British Telecom. (Obviously you would link this match to Postcode/Zip or another reference point to be sure that this is the same company) The Data Transformation Library can be used to enhance data e.g. Ltd. to Limited in Company Name Field, Av. to Avenue in Address field, correctly case data, e.g. town to TOWN in address line. TrueMatch Lite - Enables a Dedupe session to be run over a single data file e.g. .txt, .xls, .mdb, .csv etc. Identify duplicates for deletion."
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