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This product is actually an interface application (available through either JavaScript, XML, or a proprietary Java class) that provides anyone, particularly small-to mid-size retailers and their Web developers, with an easy way to add universal wish list or gift registry functionality to any Web site or online store, literally placing an 'add to wish list' button next to any 'buy' button or product listing. Once this button has been selected, an HTML-based interface is opened to the Stepcast universal network, passing item attributes and contact details to a centralized server. The end result is that the customer has a universal wish list that works across multiple retail sites, and the retailer has a service that can drive additional sales, attract new users, reduce product returns, and improve customer service.
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